Principles & Elements of Design

Balance: Asymmetrical and symmetrical

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This represents symmetrical balance because if you cut the picture in half, both halves would be the same.

Proportion: Relative size and scale

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This represents proportion because the Eiffel Tower isn’t small enough for someone to hold in their hand.

Rhythm: Repetition of elements; linear, repetition, alteration, and graduation

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This represents rhythm because the dots repeat in lines.

Emphasis: Point of focus

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This represents emphasis because the bright red of the raspberry stands out against the blackberries.

Unity: Harmony of all parts; how everything works together

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This represents unity because all the pieces of wood work together.

Contrast: An element contrasts with other elements in size, shape, color, or texture

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This represents contrast because the white contrast against the black.

Direction: Uses movement to create the illusion of displacement

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This represents direction because the deck is crooked and so it creates an illusion.

Economy: Precision or simplicity

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This represents economy because this piece of art is very simplistic.

Color: A.K.A. hue; specific light wave in the color spectrum

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This represents color because it shows the different colors in a color spectrum.

Line: Point in motion with one dimension

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This represents line because there are lines going different directions.

Mass/Volume: Solid body composed of a solid form

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This represents mass because the soccer ball has mass.

Movement/Motion: Process of changing place, direction, or orientation

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This represents movement because the bus is moving direction.

Space: 2D or 3D element that’s defined by other elements of design

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This represents space because the darkness of the horse and hat defines the shape of the rider.

Texture: Attempt to replicate 3D surfaces onto 2D designs

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This represents texture because you can feel a peacock’s feather.

Typography: Considered an element in graphic design and motion graphics

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This represents typography because it is a type of font/text.

Value: Relative lightness or darkness of an area

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This represents value because it has different lightness and darkness in different areas of the photo.

 

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